Mission & Vision
At BeanDaikon, our mission is to craft high-quality macrame products at affordable prices. Created by the skilled hands of artisan craftspeople in Vietnam, our products are designed to add beauty and functionality to your home. We specialize in essential home accessories and provide a range of materials for DIY macrame enthusiasts. Each piece we create is more than just decor—it's a blend of traditional craftsmanship and modern style, made to enrich your living spaces.
Our vision is to become the world’s leading brand in the macrame sector. We are passionate about making this exquisite form of traditional craft accessible to a broader audience. By doing so, we aim to foster more opportunities for this art form to flourish and evolve. At BeanDaikon, we are dedicated to nurturing the growth of macrame, ensuring it continues to be a source of creativity and inspiration for generations to come.
The Heart and Soul of BeanDaikon
Minh & Nhan - Founders, Authors
Minh and Nhan are a young married couple from Vietnam with a great eye for design and a deep love for home decor and crafts.Together, they turned their passion into BeanDaikon, a business that helps skilled artisans in Vietnam grow and succeed.
Our Story
BeanDaikon started as a small online shop on Etsy in late 2020. Our goal is to make macrame, a beautiful form of handmade craft, accessible to more people. We offer high-quality macrame products at affordable prices. These products are made by talented artisans in Vietnam. Our brand's name, BeanDaikon, comes from the nicknames of Minh and Nhan’s two children, showing that our business is like a family to us.
How BeanDaikon Began
Minh and Nhan always loved making small macrame crafts as gifts for friends and family, who always praised the beauty and quality of their work. However, they didn’t have much time for their hobby because of their busy lives. In 2020, things got tough when the pandemic hit, and Nhan was expecting their second child. Minh started looking for ways to earn more money and discovered that macrame was very popular on Etsy. Realizing this, they decided to turn their hobby into a business.With support from many people, Minh and Nhan teamed up with friends who shared their passion and started BeanDaikon. Initially, they faced challenges like not having enough good materials or enough knowledge about the craft, as macrame was still new in Vietnam. Despite these challenges, they managed to make BeanDaikon a success. Now, they are proud to have helped over 50 workers and many macrame artisans in Vietnam. BeanDaikon is now one of the top macrame brands on Etsy.
Our Achievements
BeanDaikon is proud to be ranked in the top 0.1% of stores on Etsy by order volume and is recognized as the leading brand in the macrame sector. Furthermore, more than 92% of our customers are satisfied and have given BeanDaikon a 5-star rating on Etsy. We are grateful to our customers and committed to continuing to provide high-quality and beautiful macrame products.
Our Values
We believe in the superior craftsmanship of our products. Each piece is meticulously crafted to not only meet but exceed the expectations of our customers. Our focus on high-quality materials and fine workmanship ensures that every macrame piece from BeanDaikon is built to last and delight.
Our work is inspired by the beauty of tradition and the possibilities of the modern world. We strive to create products that inspire our customers to beautify their living spaces. At BeanDaikon, inspiration is a thread that connects our ideas to your homes.
Creativity is at the heart of all we do. From unique product designs to innovative production techniques, we are always looking for new ways to push the boundaries of macrame art. Our team is encouraged to think outside the box and bring fresh, creative ideas to life.
Integrity and ethics guide our operations. We are committed to eco-friendly practices that respect the environment and ensure the well-being of our artisans. By choosing sustainable materials and ethical production practices, we not only care for our planet but also support the communities we work with.
Our Team
Nhàn Phạm & Minh Lê
Founders
Trâm
COO
Hiếu
IT Manager
Huy
Operation Manager
Hương
Product Manager
Thương
Production Manager
Linh
HR & Admin Manager
Hiểu Phương
Marketing Team Leader
Tiên
Media Team Leader
Trang
Merchandise Team Leader
Thư
CS Team Leader
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BeanDaikon, all about Macrame!
Email: info@beandaikon.com
Address: 16, Alley 132/64, Khuong Trung St, Khuong Trung Ward, Thanh Xuan Dist, Hanoi 100000, Vietnam
About
BeanDaikon aspire to become the leading brand in the Macrame industry, extending the reach of this wonderful craft to more individuals, thus creating opportunities for its continued proliferation and evolution.