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About Us

Mission & Vision

The Heart and Soul of BeanDaikon

Minh & Nhan - Founders, Authors

Minh and Nhan are a young married couple from Vietnam with a great eye for design and a deep love for home decor and crafts.Together, they turned their passion into BeanDaikon, a business that helps skilled artisans in Vietnam grow and succeed.

Our Story

BeanDaikon started as a small online shop on Etsy in late 2020. Our goal is to make macrame, a beautiful form of handmade craft, accessible to more people. We offer high-quality macrame products at affordable prices. These products are made by talented artisans in Vietnam. Our brand's name, BeanDaikon, comes from the nicknames of Minh and Nhan’s two children, showing that our business is like a family to us.

How BeanDaikon Began

Minh and Nhan always loved making small macrame crafts as gifts for friends and family, who always praised the beauty and quality of their work. However, they didn’t have much time for their hobby because of their busy lives. In 2020, things got tough when the pandemic hit, and Nhan was expecting their second child. Minh started looking for ways to earn more money and discovered that macrame was very popular on Etsy. Realizing this, they decided to turn their hobby into a business.With support from many people, Minh and Nhan teamed up with friends who shared their passion and started BeanDaikon. Initially, they faced challenges like not having enough good materials or enough knowledge about the craft, as macrame was still new in Vietnam. Despite these challenges, they managed to make BeanDaikon a success. Now, they are proud to have helped over 50 workers and many macrame artisans in Vietnam. BeanDaikon is now one of the top macrame brands on Etsy.

Our Achievements

BeanDaikon is proud to be ranked in the top 0.1% of stores on Etsy by order volume and is recognized as the leading brand in the macrame sector. Furthermore, more than 92% of our customers are satisfied and have given BeanDaikon a 5-star rating on Etsy. We are grateful to our customers and committed to continuing to provide high-quality and beautiful macrame products.

Our Values

Our Team

Nhàn Phạm & Minh Lê





IT Manager


Operation Manager


Product Manager


Production Manager


HR & Admin Manager

Hiểu Phương

Marketing Team Leader


Media Team Leader


Merchandise Team Leader


CS Team Leader